Asking the Right Questions

At the root of all human learning is the ability to ask questions, but not all questions are created equal. By conducting customer interviews, you discover whether your idea or business is viable and if it is solving a problem you have identified in the market. You want to avoid the scenario of dedicating time, energy and resources to building something nobody wants.In this workshop, you will go through exercises to help you learn how to ask the right questions to make any customer interview insightful. You will learn the activities and tools needed to extract information, understand the value of deeper questioning in an interview, how to enhance your own self-awareness as an interviewer, as well as practice long-form and short-form interviews. Join us on Tuesday, May 22nd at Concordia University with Charlie Gedeon, a human and interaction designer with a passion for human learning, and Ahmed El Wassimy, lean startup evangelist. About Charlie Gedeon Charlie likes to acknowledge that he is a human before he is a designer. He is interested in human learning and educational systems. Previously, he attended the Copenhagen Institute of Interaction Design, lead the design on a data analytics product at a startup in Montreal, and helped co-found District 3 while completing his marketing degree. Today he is back at District 3 designing new learning experiences for entrepreneurs. About Ahmed El Wassimy Ahmed El Wassimy has a strong passion for helping startups learn through rapid failure and experimentation. Prior to being a Product Growth and Design Manager at Web.com and Acquisio, he won two hackathons at Startup Weekends in Montreal and Silicon Valley, lead a team to become a finalist at NEXT incubator in Montreal and developed a hyper local social video discovery application on iOS. Having accumulated experience in product design and product management, he knows all the tips and tricks to hack growth through customer and product development.