ATL Thinks! Marketing + Design Innovation Program Overview + Mixer Powered By ATL Airport

ATL Thinks! is a marketing and design innovation program designed to highlight Metro Atlanta's talented people and companies while connecting them to industries and opportunities through a series of ideation labs, hackathons, and pitch competitions. The 2018 edition, powered by Hartsfield-Jackson Atlanta International Airport (ATL), focuses on creating the airport of the future.

Four divisions of early-stage participants / marketing companies work to solve challenges faced by many airports around the world. The winning team from each division gets to deploy their solution as a pilot with ATL Airport!

As we prepare to open applications for 2018, we've partnered with General Assembly for this kickoff event where you'll learn more about the program, hear about the challenges, and meet aviation industry executives as well as other innovation leaders.

Challenges:

+ ATL Rewards: How might airports increase their loyalty program participation for employees, frequent travelers, and heavy consumers of food and beverage with an automated experience? (Skills Needed: Marketing & Data Capture)

+ Greening ATL Apiary: How might airports use their real estate to generate revenue from beehives? (Business Development)

+ Piezoelectic Renewable Energy: How might airports produce renewable energy from passenger footsteps? (Skills Needed: Marketing Activation)

+ Wayfinding: How might passengers learn the best way to navigate/traverse airport construction environments? (Skills Needed: Marketing & Design)

Agenda

+6:00pm: Check-In / Food & Drinks / Networking with Executives

+6:30pm: Program Overview / Context Setting

+6:45pm: Challenge Insight Overview (5) / Q&A

8:30pm: Networking

9pm: Evening Ends

Sponsored By: Hartsfield-Jackson Atlanta International Airport | General Assembly

Moderator: Joey Womack (Founder, Amplify 4 Good)

Dress Code: Startupish

Complimentary Light Bites + Beer + Wine