Atlanta Braves Hackathon at SunTrust Park
Organized by
Help create the greatest sporting experience in the Southeast!
Opening SunTrust Park and The Battery Atlanta in 2017 created a unique opportunity for the Braves to redefine the experience of attending a baseball game in Atlanta. Now it’s your turn to help influence what a guest at SunTrust Park and the Battery Atlanta experience!
Who
Startups developers, students, designers, and business strategists - The Atlanta Braves, the longest continuously operating franchise in Major League Baseball, are looking for fresh ideas and potential partners to help enhance the entire guest experience at SunTrust Park and the Battery Atlanta. Read here to see if you are eligible to register.
What
Develop innovative solutions to help the Braves deliver digital-first experiences at the new SunTrust Park and the Battery Atlanta. SunTrust Park and the Battery Atlanta boast the fastest connectivity of any sports stadium and/or multi-use development in the United States, so taking advantage of that connectivity is of high-interest for the Braves. Solutions should accomplish these three objectives:
1) Provide value for the fan
2) Have a direct or indirect mobile relationship
3) Create revenue opportunities via increased ticket sales or partnership opportunities
How
Register individually, and form teams at the Braves Hackathon kickoff on Friday, September 8. Feel free to invite your friends, colleagues, and past teammates to register as well. Create a new project, or build on an existing project; the code does not need to be new. You continue to own your own code.
Why
Help create the ultimate guest experience, which will be paramount for positively shaping each and every fan’s visit to SunTrust Park and the Battery Atlanta. A vital foundation of the guest experience will center around digital and mobile interaction between consumers and vendors from both a consumer-facing and back-end experience. This is why we need you!
Braves Hackathon Schedule:
Friday, September 8: Hackathon Kickoff (Mandatory)
4:00pm Registration & Reception
5:00pm Official Welcome Presentation
5:30pm Explore the Battery Atlanta and SunTrust Park to help gain project inspiration
7:30pm Braves vs. Marlins game (complamentary experience)
6th Inning Team formation/Q&A
End of game
Wednesday, September 13: Hackathon Conclusion
5:00pm Check-in & Submission Deadline (all team members must be present)
6:00pm Demos
8:00pm Dinner & Judging Deliberation
8:45pm Award Presentation
Prizes:
Winner: $5,000 and tickets for a 2018 game at SunTrust Park with a VIP experience, including the ability to watch batting practice from the field!
Runner-up: $1,000 and tickets for a 2018 game at SunTrust Park with a VIP experience, including the ability to watch batting practice from the field!
Submission & Demo Rules:
- All submissions must accomplish three core objectives
- All submissions and demos must include a working (coded) prototype (mobile or
software application, website, etc.). No slideware permitted.
- All submissions must be demoed live to the judge panel
- All submissions must keep to the 5-minute time parameters outlined for demos.
Judging Criteria:
1) Audience Engagement: 25% - Does the solution create value for guests and visitors to SunTrust Park and the Battery Atlanta?
2) Mobile Competency: 25% - Does the solution leverage the full potential of mobile
3) Revenue Potential: 25% – Does the solution offer a path to monetization through
sponsorship opportunities or monetary transactions at SunTrust Park/The Battery
Atlanta?
4) Creativity & Originality: 25% - Is this truly an original solution that would help showcase
SunTrust Park and the Battery Atlanta as the destination to visit? Will this create excitement among the target community, as well as garner industry praise and press accolades?
Intellectual Property:
All concepts developed through the Braves Hackathon are property of the individuals/teams submitting the idea, and the Braves/Major League Baseball Advanced Media have the discretion to use the idea for integration into Braves digital businesses.
All participants will be required to complete an NDA.
For official rules, click here.
Location
Date
From 8th September 2017 - 04:00 PM
to 13th September 2017 - 09:00 PM
to 13th September 2017 - 09:00 PM