Beginner’s Guide to STO (Security Token Offering) and ICO (Initial Coin Offering)

This seminar covers the fundamental knowledge of ICO (Initial Coin Offering) for any beginners - with or without experience in cryptocurrency. You may have heard that most ICOs are scams or majority fail within the first year. But not all ICOs are doomed from the start if you know what you're doing. Successful ICOs such as Ethereum's very own back in 2014 and some recent ones like Kik ($100 million), Bancor ($153 million), HDAC ($258 million), Telegram ($1.7 billion) and EOS ($4 billion) that raised billions of dollars in total.

You will discover the beauty of ICO and what is the market outlook for ICO in 2019. Understand the entire structure of an ICO campaign and what are the processes involved in achieving its funding goal and also the estimated cost. Know the difference between ICO and STO (Security Token Offering) and which should you raise and why. We shall also look at examples of outstanding ICOs that raised billions of dollars and learn how they accomplished it while the rest don't.

What Will I Learn?

• Know the basics of an ICO and the differences between IPO, ICO, reverse ICO, STO and also their similarities.
• Understand the difference between ICO and traditional crowdfunding, venture capital and IPO (initial public offering).
• Discover the difference between a coin and a token.
• Find out the nature of tokenization and how you could embrace its strength for fundraising.
• Learn the true meaning of token economy by examples.
• Analyze the current ICO market outlook and what the future holds in 2019.
• Discover the difference between an ICO whitepaper and a business plan.
• Know the popular blockchains for ICO and why they are most commonly used.
• Learn the processes involved in running an ICO campaign from top to bottom.
• Understand the importance of KYC/AML, airdrop and bounty program in an ICO campaign.
• Learn by examples on how token allocation should be tailored for an ICO.
• Learn to analyze successful and failed ICOs and what makes them good and bad.

Why Should You Attend?

Despite media onslaught on the bearish market of ICO, more companies are raising more money in ICOs in 2018 compared to 2017. In average, an ICO project raised USD23 million in 2018 compared to only $14.5 million in 2017.

Who Should Attend?

• Entrepreneurs
• Executives and managers
• Students
• Blockchain and cryptocurrency enthusiasts 
• IT related person
• Anyone who wants to start their own ICO

Prerequisites

• You should be able to read and listen to basic English language. The seminar is conducted in basic English (slow and steady English).
• An English-to-Korean translator shall be available mainly to assist attendees to ask questions in Korean language.

Trainer's Profile: Melvin Wong

• https://ko.wikipedia.org/wiki/멜빈_왕_황치 
• https://www.linkedin.com/in/melvinwong/

Melvin Wong is an award-winning tech entrepreneur with 14 years of experience, having sold his startup called FanXT in 2016 to an American/Japanese company in Los Angeles. His online memorial website was also acquired in 2016 by an English-based newspaper.

He had consulted and assisted some ICO companies in Korea such as CubeChain, Zoblin, Ohwe and Minion Coin.

He has global business experience with 17 countries and currently the chief global consultant at Korea Blockchain Entrepreneur’s Association (KOBEA) at Gangnam.

Melvin was the winner of a business reality TV show called Make The Pitch in 2012. He was also one of the semi-finalists for the Startup Asia that was aired on Channel News Asia in 2014.

He was a judge and/or mentor at six hackathons in Los Angeles and Malaysia. He is currently the founder of Kodorra, a global eLearning platform that offers online courses on how to start your tech startup with minimum cost.

Trainer's Awards

• National Intellectual Property Awards - Malaysia - (2014)
• GIST - U.S - (2013)
• TiE Global All-Asia Business Competition - India - (2012)
• MSC Asia Pacific ICT Awards (APICTA) - Malaysia - (2011)
• MIPTV Finalist for Content 360 Competition - MIPTV - France - (2010)
• InnOvation Malaysia Awards - Malaysia - (2009)