Business Design x Innovation Orphans

From franchise models to Monsanto seeds — diversity within our marketplaces and communities is feeling increasingly limited, with monopoly like brands spreading their lullaby of sameness across borders.

We are seeing an emerging opportunity to harness business design tools and approaches built for corporates to enable smaller, more diverse and creative players gain a place at the table of the global marketplace. Untapped channels of innovation, beauty and diversity are waiting to be unleashed. It is the mosaic — we are all thirsting for.

With business design x innovation orphans, we envisioned a space to connect business minds with scientists and researchers explaining their magical ideas that most often lack market viability. We aim to make way for these players to infilitrate our systems and markets and reimagine the very fabric of business altogether, from the inside out.

Who's it for?

• Business students and professionals who'd like to learn about what makes business design different to common business strategies & tools and adapt it in a context to real world innovation 

• Everyone interested to learn what business design is and to get hands on experimenting tools - in this session connecting the bridge between business modeling and biodesign innovation

• Everyone who is tired of building another FinTech startup concept and looking to bring sustainable and social impact research and concepts to the next level

Agenda 

6.00 Open doors

6.30 Welcoming & overview "Who are we?" "What is business design?" 

6.40 The Case Study: Introduction of innovation speaker, Paula Nerlich, Biodesigner & Researcher, Berlin

6.50 The Toolbox: Core business design tools > in this session we will explore  business model generation, and the key tool will be the business model canvas based on Paula's orphaned innovation in biodesign materials

7.00 Team time: develop ideas: quick fire ideation of business models + filtering down to the top idea via desirability x viability x feasibility > putting the top idea into a business model canvas

8.00 Present back: first idea drafts

8.15 Feedback

8.30 Networking 

9.00 Doors closing - move to pub

Who are we?

Two passionedted minds, who are Co Hosts of Speculative Futures London a worldwide non-profit chapter, bringing people together to help the world imagine a better place to live using Speculative & Critical Design, Design Fiction, Futurism, and Strategy & Foresight.

Giuliana Mazzetta, Business Designer and Creative Strategist who has worked in one of the leading innovation studios, and has now taken her toolbox as a freelance consultant to support startups and indepedent brands looking to make positive change. Currently, she is coaching Design Thinking at Imperial College Business School, in addition to preparing for a project with a social accelerator in the Congo, followed by research project in Mexico. She loves imagining how our world will look in the future and then building roadmaps to get us to the best possible outcomes.

Vanessa Rosenthal is a Business Designer and Product Manager by background, optimist by nature and entrepreneur by heart driven by curiosity, empathy and a deep interest in philosophy and the future. Vanessa has been working in consulting, start-up and agency environments running strategic, research and innovation projects, working on the future of education for Google EMEA, facilitated (Social Impact) Hackathon in Boston (US) building sustainable business models for NGO and launched start-ups, an experience platform before Airbnb Experiences in 2014 in Germany and a digital divorce and break-up space #poweredbypositivity, advice and opportunities to help US-millenials break the taboo that sourounds divorce.