Content Marketing Hackathon

Join Boston Content for our first Content Marketing Hackathon and exerise your marketing skills on an early stage startup in need of marketing strategy. This is an opportunity to work with a completely new team of people, learn brainstorming strategy and get inspired by new ideas while you help a young company succeed with their marketing efforts. As always, there will be networking before and after the session and beer/wine provided by General Assembly and snacks! 

How It Works

The hackathon kicks off with a startup from the WeWork commuity presenting their existing marketing strategy, challenges they've faced and goals they want to reach from their marketing efforts. Next, our hackathon host, Julie Carey from Virgin Pulse, will lead the group in a brainstorming exercise designed to identify the top 3 marketing initiatives that the startup should pursue. After that, we'll break you up into 3 groups where you'll spend an hour coming up with ideas for how to tackle one of these iniatives led by one of our team leaders. Finally, we'll all come back together and each team will present their recommendations to the rest of the group. 

Team Leaders

Julie Carey, Product Marketing Director, Virgin Pulse

Julie is the Director of Product Marketing for Virgin Pulse. Her background includes SaaS go-to-market strategy, market analysis, and strategic client consulting. Prior to Virgin Pulse Julie led the global go-to-market strategy across three product lines at LogMeIn and developed strategic messaging and buying scenarios, executed product and feature launches, and drove customer acquisition and retention programs. Julie served various Marketing roles at technology publisher TechTarget (TTGT) where she consulted with enterprise B2B technology vendors to drive revenue and shorten sales cycles through integrated marketing programs. She has a BS from Saint Michael's College in Vermont.

Janet Aronica, Senior Marketing Manager at GasBuddy

Janet Aronica does growth marketing at GasBuddy, an app used by 58 million people to find the best prices on fuel. Prior to GasBuddy she held strategic marketing roles for Localytics, Shareaholic, and oneforty (acquired by HubSpot) -- focusing on content marketing, launching new products, and growth -- and also ran a marketing consultancy for B2B and B2C startups. She loves running, lives in the North End, and really wants a dog.

Matthew Naffah, Director of Digital Strategy at Boston Interactive

Matt is no stranger to digital, spending his full career leading strategy and execution for brands including Procter & Gamble, Bank of America, John Hancock, Kraft, and DuPont. Matt is responsible for driving the concept of “Context First” with his clients, which is the belief that the most successful digital programs are derived from understanding who we are selling to and how consumers are buying today. Matt considers himself to be a marketer with an entrepreneurial mindset. His experience in strategy, project management and client service has allowed him to build a hybrid skill set that he uses when planning, developing and executing campaigns and programs from start to finish.

Thank You Sponsors!

We are so grateful to WeWork, who has been an ongoing partner and supporter of Boston Content. When we came up with the idea of Field Day, it was always imagined in their space, so we're thrilled they were down to try it and continue to welcome us back. WeWork is an incredible place to work, to schedule a tour, contact Kelly Burgart: kelly.burgart@wework.com.

General Assembly transforms thinkers into creators through education and opportunities in technology, business, and design. To view upcoming classes events and workshops in Boston click here.

*By signing up for this event, you're giving our sponsors permission to contact you about upcoming events and promotions.