Digital Marketing Hackathon For Students and Recent Grads

Employers are looking for experience and you’re looking for ways to get it.

What if you could acquire relevant and compelling professional skills in one day? But seriously. Check out the digital marketing hackathon. In a single day, you’ll:

• Craft a full digital campaign from start to launch for a real company

• Learn about industry tools such as Hubspot CRM and Google Analytics

• Develop copywriting, design, social media marketing, and analytics skills

• Increase your professional network contacts by connecting with industry leaders and talented peers

                                                   Lunch is provided

Yes, it's on a Saturday but talk about a resume booster! You’ll definitely impress at your next job interview. 

Here are the participating companies:

 

                         What to expect at this action packed event:

Session 1: 11am-11:25am

Crafting an integrated digital campaign strategy

• Explanation of bootcamp goals and format
• Who is the target and why?
• Project 1: Team formation

Session 2: 11:25am-12:10pm

Buyer persona and goal

• Persona identification and development
• Project: Develop your persona
• Project 2: Campaign Strategy worksheet

[Lunch Break: 12:15pm-1pm]

Session 3: 1pm-2pm

Top of funnel content creation

• Creating content with purpose (4 stages of inbound marketing)
• Top of funnel content best practices
• Project 1: 4 stages worksheet
• Project 2: Content offer, CTA, landing page, and “Thank You Page” creation

Session 4: 2pm-3pm

Promotion strategy

• Email, blogging, social, AdWords, retargeting, and PR
• Project 1: Promotion strategy worksheet
• Project 2: AdWords campaign setup

Session 5: 3pm-4pm

Measuring results

• Metrics that matter
• Introduction to web analytics
• Project 1: Defining metrics
• Project 2: Google Analytics report creation

Session 6: 4pm-5pm

Pitching the Client

• Crafting your pitch
• Project: Client pitch

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FAQs

What is a digital marketing hackathon?

It's an event where students work together in teams of 5-7 to solve marketing companies for a real-world company by learning the best practices from experts. Read this post to learn more about our Digital Marketing Hackathon at UT Austin from last year!

What if I'm not a marketing major?

You’ll fit right in because everyone is learning together - and you may even surprise yourself by how quickly you pick up digital marketing!

Do I have to be familiar with digital marketing to attend?

Nope! All you need is curiosity and passion.

What should I bring to the event?

Bring your: 

• Computer
• Computer Charger
• Your best friend!