E^HACKATHON London

Where leaders of change meet to master Amazon and ecommerce growth Ecommerce is disrupting everything we know about commerce, and your brands – whether they realize it or not – are depending on you to figure it out. But you’re not alone. You’re one of us…part of the movement to lead our brands through this change. At the E^HACKATHON London on October 22 and 23, 2019, you and fellow leaders of change come together to learn hands-on what it takes to win in the Amazon and omnichannel marketplace, blasting beyond the basics to deep-dive case studies and hacks into the latest strategies, best practices and data insights critical to driving growth for our brands. Join our movement today! This event is organized by Edge by Ascential™. The E^HACKATHON London is not initiated or sponsored by, or associated with, Amazon.com, Inc. or any other retailers on which our educational content focuses. "You must be this tall to ride..." If you: Work for a consumer brand Lead (or support) your Amazon or overall ecommerce business Desire actionable and interactive edutainment vs. "death by lecture" conferences too common in the industry Want to learn and network without the stress of agency sharks and sales pitches Believe you're part of a global movement that is greater than any one of us alone Then you belong with us. Designed for practitioners by practitioners The E^HACKATHON London is an ecommerce-centric, deep-dive masterclass summit for BRANDS ONLY where industry leaders work closely with insiders and experts on the latest best practices and strategies needed to succeed in the fastest growing "channel" in the world.. October 22 (Day 1 - AMAZON) is overflowing with amazing content including brand case studies, latest perspectives on Amazon and of course, the Hackshop masterclass sessions. The Hackshops are assigned breakout topics led by ecommerce subject matter experts. Working in non-competitive peer groups, you will leave these sessions with takeaways that can be applied to your business the very next day back at work. October 23 (Day 2 - DIGITAL SHELF) is a full-day summit dedicated designed for ecommerce leaders and teams seeking to master the digital shelf across the omnichannel marketplace in Europe. It too features hackshops of assigned breakout topics led by ecommerce subject matter experts. Working in non-competitive peer groups, you will leave these sessions with actionable tactics and capabilities that can be implemented within your business the next day. You can attend one day, either day or both days. If you're interested in attending both, please register for the two-day ticket option. Meet the thought leaders who volunteered as tribute **SPEAKERS & TEACHERS COMING SOON!** SAMPLE Agenda from E^HACKATHON London (Amazon Day): **OFFICIAL AMAZON AGENDA COMING SOON!** SAMPLE Hackshops from E^HACKATHON London (Amazon Day): **OFFICIAL AMAZON HACKSHOPS COMING SOON!** Each attendee will have the opportunity to submit their preferences for 4 preferred masterclass sessions to attend during the event.  We will do our best to schedule each attendee for as many of their preferred masterclass sessions as possible based on session capacity and non-compete restrictions. DEMAND GENERATION TOPICS 1. How to Improve Retailer SEO and Sales through Textual Analysis - Led by OneSpaceEnhanced product content has become a core fundamental in engaging the consumer, but the proper SEO optimization of that content in order to maximize targeted visibility in search is still an art to be mastered. Learn what is involved in and the benefits of creating your own textual analysis so to know how to strategically organize the necessary SEO data, with Amazon customers in mind, to increase the visibility and conversion of your products on the digital shelf. 2. Drive It & They Will Come: Demand Generation Strategies - Led by Flywheel DigitalThe “build it and they will come” strategy doesn’t apply to the digital shelf.  Demand generation through targeted marketing activities and promotions is critical to driving traffic, converting it into sales and accelerating your own Amazon flywheel performance.  If you have the basics down and want to take it to the next level, it’s time to master some of the more advanced demand generation strategies. STRATEGY 3. Navigating 1P, 3P and Hybrid Model Solutions - Led by PatternExplore the pros and cons of partnering with Amazon and how to decide whether a 1P, 3P, or Hybrid approach is best for your brand.  We will explore how each platform is operated and the necessary resources and team structure to manage each platform.  We will end with a discussion about pitfalls to avoid when partnering with Amazon and how to best set your brand up for success on Marketplaces. 4. Business Growth 2.0: What to Do After the Slowdown? - Led by Flywheel DigitalWhile Amazon has been a source of strong topline growth for years, many 1P brand manufacturers have experienced increasing business deceleration, both creating internal concerns around future growth on the platform and posing risk to the continued resource allocation and investment.  Learn some of the critical strategies and tactics you can leverage to drive new growth and counter the slowdown. 5. Selling in a Borderless World - Led by Edge by Ascential & Flywheel DigitalTrading across borders in the EU adds a layer of complexity for brand owners as they design their pricing, product and go to market strategies. Learn how Amazon manages cross-border trading today, what the future of borderless commerce could look like by 2020 and ways of adapting your business to be successful in this environment.   JOINT VALUE CREATION 6. Brand Protection: Best-In-Class Strategies to Control Your Sales Online to Maximize Profit - Led by VorysDespite its growth and potential, the Amazon marketplace can expose all the leaks in a brand’s value chain – price   matching, unauthorized 3P sellers, product diversion and grey market sales – resulting in major channel conflicts, unprofitability for both brand and retail and overall brand erosion.  Learn the key strategies, foundational policies and enforcement techniques recommended to remove unauthorized sellers, stop channel conflict and end brand erosion. 7. Something Old, Something New: Best-In-Class New Product Launches & SKU Transitions - Led by Flywheel DigitalBrands must continuously bring new innovations and renovations to market; however, launching new products and transitioning SKUs successfully on Amazon is quite complex. How brands manage their SKUs can be the difference between shelf leadership or shelf extinction.   Learn the key programs and strategies for successfully launching and transitioning your products to maintain and accelerate your business. SAMPLE Agenda from E^HACKATHON London (Omni Day): **OFFICIAL DIGITAL SHELF AGENDA COMING SOON!** SAMPLE Hackshops from E^HACKATHON London (Omni Day): **OFFICIAL DIGITAL SHELF HACKSHOPS COMING SOON!** Each attendee will have the opportunity to submit their preferences for 4 preferred masterclass sessions to attend during the event.  We will do our best to schedule each attendee for as many of their preferred masterclass sessions as possible based on session capacity and non-compete restrictions. DEMAND GENERATION TOPICS 1. Reinventing Digital Commerce: How a Startup is Extracting Value out of the Digital Path to Purchase - Led by RichContextThe digital path to purchase consists of three big elements: Demand, Destinations, and Data. During this session you will get exposed to what it is like when all of these elements are connected and are fueling consistent understanding and optimization. Driving baskets and product discovery online are all about experiences. Expect to find out how a digital startup is enabling both brands and retailers to reinvent digital commerce. 2. How Large Companies Can Optimize Content at the Speed of Ecommerce - Led by OneSpaceRecent research indicates that the brands who are most successful at growing revenue in ecommerce regularly optimize their product content. However, it also revealed that the biggest barrier for developing great content was the number of approvals required internally. Learn the strategies and practical tips to overcome these hurdles with your key stakeholders to create, review, approve, and publish content at scale and at the speed of ecommerce. 3. How to Maximize Sales via Omnichannel Alignment - Led by ChannelSightIn a channel-agnostic world, to win online is not only about getting eCommerce right but more about building a unified, consistent and captivation consumer experience across all touch points, right through to retailers. However, providing a holistic view of the customer is complex. And, with many sources to capture data and insights, brands need to be able to identify what information will have the biggest impact and drive the most valuable leads to retailers. Learn best practices brands can use to break through the noise and drive engaged leads to these key marketplaces from all their digital assets.  STRATEGY 4. How to Create Outstanding D2C Experiences - Led by PatternThe challenge of whether to invest in a D2C proposition is an issue that continues to occupy the minds of brand owners. Research into the customer experience provided by 100 global brands’ direct-to-consumer websites will frame this discussion on whether a D2C channel is right for your brand within the omnichannel mix and provide benchmarks of what makes a compelling D2C offer. We’ll highlight examples of the best and worst D2C experiences and outline the emerging operating models brand owners are employing to deliver their D2C and omnichannel strategies. 5. Supply Chain: The Secret to Ecommerce Success - Led by Edge by AscentialSupply chain as a winning strategy. In a changing retail landscape, consumers access to technology leads to the on-demand consumer where they become demanding on what they want to buy and when they want to buy it. The traditional route to market over complicates leading to a complex, fragmented chain with alternatives to purchase. Under this new scenario, suppliers are struggling to cope with the cost emerging from new supply chain demands. In this section, we will review the latest drivers of change leading to a new set of consumers expectations, implications on the supply chain  and how suppliers will need to build a new set of capabilities to stay competitive in an evolving world. 6. 8 Ecommerce Operating Models to Drive Your Online Growth - Led by PatternWhether you sell direct, through marketplaces or solely through retail channels, the model you choose to support your ecommerce sales can have a substantial impact on your growth trajectory. We examine the pros and cons of eight global ecommerce operating models, to help you answer questions such as whether your ecommerce capability should sit as a local, regional or global level; and whether a single sales team should take responsibility for marketplaces, online and offline sales. JOINT VALUE CREATION 7 Planning for Profitable Growth in Ecommerce - Led by Edge by AscentialEcommerce is maturing in Europe’s leading markets. Retailers show more and more signs that the time for reckless growth is over and that ecommerce must be managed in a more profitable way. We will explore the strategies and initiatives that retailers might take, their impact on manufacturers and ways to address these challenges. The brands behind your brands **OFFICIAL PARTNERS COMING SOON!** The cold, hard truth from E^HACKATHON London attendees I’ve been to events for almost 20 years and this is the best f**king event I’ve ever attended First time participant with high expectations and you've fully delivered on my expectations. I loved the Masterclasses, not only for the focus on a more specific topic but also for the closer relationship with speakers and opportunity to ask/contribute.  Just amazing... Amazon is such a beast, no one person can know everything. I learnt so much, and picked up so many points of valuable info, WOW and just so pleased I came... thank you! Really inspiring and valuable day. Learnt a lot of useful and actionable insights that I believe will make a difference to our business on Amazon.  Only having been on the Amazon account a short while the day offered a lot of insight and useful 'hacks' which will help me pick up pace on the account to drive the business forward.  What venue could possibly contain our collective potential? 30 Euston Square in London, UK has promised to do its best :) Ready to make history?  Join us today! Still need more time to decide? Take all the time you need, but we are humbled to share that every prior E^HACKATHON to date has sold out. So don't miss your chance to get seats for you and your team! Please email me, Chris Perry, VP of Global Executive Education at chris.perry@ascentialedge.com with any and all questions and inquiries.