E^HACKATHON Seattle
Where leaders of change meet to master Amazon growth
Amazon is disrupting everything we know about commerce, and your brands – whether they realize it or not – are depending on you to figure it out.
But you’re not alone. You’re one of us…part of the movement to lead our brands through this change.
At the E^HACKATHON Seattle on Sept 24, 2019, you and fellow leaders of change come together to learn hands-on what it takes to win on the Amazon marketplace, blasting beyond the basics to deep-dive case studies and hacks into the latest strategies, best practices and data insights critical to driving growth for our brands.
Join our movement today!
This event is organized by Edge by Ascential™. The E^HACKATHON Seattle is not initiated or sponsored by, or associated with, Amazon.com, Inc.
"You must be this tall to ride..."
If you:
- Work for a consumer brand
- Lead (or support) your Amazon or overall ecommerce business
- Desire actionable and interactive edutainment vs. "death by lecture" conferences too common in the industry
- Want to learn and network without the stress of agency sharks and sales pitches
- Believe you're part of a global movement that is greater than any one of us alone
Then you belong with us.
Designed for practitioners by practitioners
The E^HACKATHON Seattle is an Amazon-centric, deep-dive masterclass summit for BRANDS ONLY where industry leaders work closely with insiders and experts on the latest best practices and strategies needed to succeed on the fastest growing ecommerce platform in the world.
Day 1 is overflowing with amazing content including brand case studies, latest perspectives on Amazon and of course, the Hackshop masterclass sessions. The Hackshops are assigned breakout topics led by ecommerce subject matter experts. Working in non-competitive peer groups, you will leave these sessions with takeaways that can be applied to your business the very next day back at work.
Day 2 is an optional opportunity clients at no additional cost -- on a first-come, first-serve basis -- to schedule exclusive 1:1 one-hour consulting sessions on your key business challenges and opportunities with your Edge by Ascential client team and other partner experts between 8am-12pm.
If you're interested in a Day 2 session, please indicate your interest when you register and our team will follow-up to schedule that with you.
Meet the thought leaders who volunteered as tribute
**SPEAKERS & TEACHERS COMING SOON!**
SAMPLE Agenda from E^HACKATHON NYC (April 16):
**OFFICIAL AGENDA COMING SOON!**
SAMPLE Hackshops from E^HACKATHON NYC (April 16):
**OFFICIAL HACKSHOPS COMING SOON!**
Each attendee will have the opportunity to submit their preferences for 4 preferred hackshops to attend during the event. We will do our best to schedule each attendee for as many of their preferred hackshops as possible based on session capacity and non-compete restrictions.
DEMAND GENERATION TOPICS
1. How Large Companies Can Optimize Content at the Speed of Ecommerce
Recent research indicates that the brands who are most successful at growing revenue in ecommerce regularly optimize their product content. However, it also revealed that the biggest barrier for developing great content was the number of approvals required internally. Learn the strategies and practical tips to overcome these hurdles with your key stakeholders to create, review, approve, and publish content at scale and at the speed of ecommerce.
2. Latest Ad Features & Tools to Accelerate Your Brands
Amazon has been launching new features in advertising at an increasingly rapid pace that will only continue to speed up. Learn 1) the newest features and functionality launched within the last few months, 2) the advances in tool technology and how brands and agencies are leveraging them to achieve a better competitive advantage and 3) the optimal support models needed internally to maximize your advertising strategy and activation.
3. Drive It & They Will Come: Advanced Demand Generation Strategies
The “build it and they will come” strategy doesn’t apply to the digital shelf. Demand generation through targeted marketing activities and promotions is critical to driving traffic, converting it into sales and accelerating your own Amazon flywheel performance. If you have the basics down and want to take it to the next level, it’s time to master some of the more advanced demand generation strategies.
STRATEGY TOPICS
4. Navigating 1P, 3P and Hybrid Amazon Solutions in a New World of Vendor Singularity
Explore the benefits and downsides to partnering with Amazon and how to decide whether a 1P, 3P, or Hybrid approach is best for your brand. We will explore recent Amazon policy changes, facts and theories around ‘Vendor Singularity’ and how emerging policies may impact your brand in terms of what models may be available to you. We’ll conclude the conversation around the power that brands have individually and collectively and the tactics and methods available to navigate a successful ‘partnership’ with Amazon in an increasingly hostile environment.
5. Brand Wars: How to Combat Amazon Private Label
With the launch of 130+ private label brands and 400+ exclusive private brands to-date, Amazon is rapidly and aggressively expanding its private brand portfolio strategy and promotion in order to differentiate its offerings, increase assortment control and improve profit margins. Learn key strategies and tactics to counter their acceleration and protect your consumer acquisition and retention.
6. Supply Chain: The Missing Link to Growth
Supply chain is a commonly neglected “topic” in ecommerce and often one of the areas least resourced or prioritized internally until it becomes a risk or barrier to growth and the bottom line. However, your supply chain strategy can be a (if not the) primary driver of your Amazon business if harnessed and optimized effectively. Learn some of the strategies and tactics top brands are leveraging to turn their ecommerce supply chain into a major growth engine.
7. Business Growth 2.0: What to Do After the Slowdown?
While Amazon has been a source of strong topline growth for years, many 1P brand manufacturers have experienced increasing business deceleration, both creating internal concerns around future growth on the platform and posing risk to the continued resource allocation and investment. Learn some of the critical strategies and tactics you can leverage to drive new growth and counter the slowdown.
JOINT VALUE CREATION TOPICS
8. Brand Protection: Best-In-Class Strategies to Control Your Sales Online to Maximize Profit
Despite its growth and potential, the Amazon marketplace can expose all the leaks in a brand’s value chain – price matching, unauthorized 3P sellers, product diversion and grey market sales – resulting in major channel conflicts, unprofitability for both brand and retail and overall brand erosion. Learn the key strategies, foundational policies and enforcement techniques recommended to remove unauthorized sellers, stop channel conflict and end brand erosion.
9. Something Old, Something New: Best-In-Class New Product Launches & SKU Transitions
Brands must continuously bring new innovations and renovations to market; however, launching new products and transitioning SKUs successfully on Amazon is quite complex. How brands manage their SKUs can be the difference between shelf leadership or shelf extinction. Learn the key programs and strategies for successfully launching and transitioning your products to maintain and accelerate your business.
The brands behind your brands
**OFFICIAL PARTNERS COMING SOON!**
The cold, hard truth from E^HACKATHON NYC attendees
"This is a highly collaborative and inspiring atmosphere! If you work on Amazon, this event is a MUST"
"Great energy, great presenters, awesome masterclasses!"
"Great actionable content. Not a sales pitch. No snoozefest panel discussions."
"Would definitely recommend to colleagues and peers as the hackathon provides great opportunity for the e-commerce community to come together at all levels to share knowledge"
"I wish more colleagues could have attended. Thanks for a great event!"
"Even for our team where we attend often, I was very pleased with a lot of new insights that was presented. It just goes to show you how Amazon is continual evolving and you cannot rely on the same past behavior."
What venue could possibly contain our collective potential?
The Bell Harbor International Conference Center in Seattle, Washington has promised to do its best :)
Ready to make history? Join us today!
Still need more time to decide?
Take all the time you need, but we are humbled to share that every prior E^HACKATHON to date has sold out. So don't miss your chance to get seats for you and your team!
Please email me, Chris Perry, VP of Global Executive Education at chris.perry@ascentialedge.com with any and all questions and inquiries.
Location
Dates
to 24th September 2019 - 05:00 PM