Free Valentine's Day Hackathon

We swipe and we scroll and we chat and sometimes we even meet up.

This Valentine’s Day, we’ll put love, dating and romance to the test with data science and market research. All coding disciplines and nontechnical folks are invited!

Let’s lifehack in the most literal sense and find out how to put our best foot forward when it comes to the dating game. What’s the plan? Like most web technologies, online dating comes down to awareness and conversions. That means driving traffic and clicks, creating an appealing UX/UI and using psychological triggers to convert into a sale (or in this case: an incoming message, date request, or late-night “butt” dial). This hackathon will be all about optimizing your best self.

How do you define your attributes and bring the human touch to these matchmaking algorithms?

We’ll play around with profile photo optimization, copywriting sentiment analysis and use open source demographic data to map Chicago’s scene.

Bring your phones and your appetite for some fun.

Snacks and refreshments will be served.

21 and older only.