OuluES and its partners gather around to host a hackathon for their ZEF's product-selector 'MatchIt', an embeddable web app that their customers use to provide interactive product selection to their users. A simple example can be a car selector app based on a set of questions like size, speed, power and comfort.
Every MatchIt app has two data sets, the Questions and the Results, where every result item is cross-mapped to questions. A third dataset, the Answers, is user generated. Based on a user's answers, the results are scored and arranged. Contestants will come up with, and prototype new innovative ideas to gamify MatchIt and make product selection intuitive and fun for the users. The contestants are free to use any web/mobile platform they desire!