Galvanize: MillerLite Hackathon - Pitch Night

Galvanize has partnered with The Integer Group to provide a series of Brand Hackathons for aspiring students and technology enthusiasts to explore feasible ideas, develop their team skills, and strengthen their network.  

Our first challenge features the original light beer - Miller Lite.

Join us for the Pitch Presentations on 11/16!

Teams will have had one-week to ideate, get their business ideas down, and prep their pitch which will be made to the top executives from the Miller Lite Brand Team, The Integer Group and Galvanize.

11/16 Pitch Event Schedule

• 6pm-6:30 - Networking, food and drinks

• 6:30-8pm - Pitch Presentations

• 8:15pm - Announcement of winners

• 8:15pm-9pm - Networking

The Challenge:

How can Miller Lite use digital or technology solutions to get Millennial men to buy more beer at liquor stores and bars?

Some more detail: 

Miller Lite makes significant investments behind traditional media (TV, Print, OOH, Radio and digital banner ads and Sports/Entertainment sponsorships) to create general awareness for the brand. Miller Lite also invests behind traditional signage and display at retail locations and in bars and restaurants. However, this leaves a big gap between when our target is exposed to our brand in everyday life and when they’re shopping for a beer or ordering a beer.  Considering that beer brand choice is largely an impulse purchase, how can we use technology to close the gap between traditional media and moment of purchase?

Prizes:

• 1st Place: Game of Thrones Concert Experience at Pepsi Center in the MillerCoors Suite

• 2nd Place: Nuggets vs Clippers at Pepsi Center in the MillerCoors Suite

• 3rd place:  Private Brewery Tour and Beer Tasting in Exclusive MC Tasting Room

Websites:

• millerlite.com

• integer.com

About The Integer Group® 

The Integer Group® (www.integer.com), a key member of Omnicom Group Inc., is a commerce-driven agency focused on marketing to shoppers and accelerating transaction. Living at the Intersection of Branding and Selling®, we deliver innovative ways for brands and retailers to drive awareness and engagement, turning moments of receptivity throughout the shopper journey into moments of conversion. For more than 20 years, The Integer Group has led the evolution of shopper marketing, powered by our expertise in data-fueled insight & strategy, digital, retail design & marketing and promotional marketing. We understand how to creatively connect with people, utilizing culture to fuel ideas that build brands and drive shoppers from living to looking to buying. The Integer Group has approximately 1,200 employees across the globe in locations including Africa, Asia, Australia, Europe, the Middle East, and North and South America. To join the conversation on shopping culture and strategy, visit www.shopperculture.com.