Growth Marketing Workshop for Startups & Businesses

So you’ve launched your busıness or startup and now it’s time to start getting customers.
Or you are not satisfied from your current digital marketing efforts and you want to optimise your marketing ROI. Speaking from experience, this particular phase - the growth phase - is often the hardest in the lifecycle of an organisation. 

Growth marketing (AKA: growth hacking) is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business or sell your product. Growth marketing diverts from traditional marketing. It's a mix of product management, coding, lean startup marketing, conversion rate optimization and digital marketing.

You will learn:
- Growth marketing strategies that work.
- To have a clear understanding of what value growth marketing can bring to your organisation.
- Landing page optimisation techniques which bring results.
- The know-how to integrate the Growth Mindset, process and methodology within your organisation to make data-driven decisions faster.
- The Growth Marketing Funnel: AARRR (Acquisition, Activation, Retention, Referral, Revenue)
- The Growth Marketing Funnel in action via case studies
- The Growth Marketing 5-Step Experimentation Process
- Understand viral campaigns, A/B testing and how to identify your most valuable acquisition channels
- Create a growth marketing strategy in order to optimize your company’s existing digital marketing conversion funnel.

This workshop is designed for looking for fresh, innovative and alternative ways to grow a business.

Why attend the Growth Marketing Workshop

- Most marketers are overwhelmed by how technical marketing has become. They need to embrace these changes to overcome their competition.
- Traditional marketing channels are expensive and saturated. Standing out and getting people’s attention now requires creativity, focus, unconventional methods and guts.
- Digital means measurable but companies must learn to focus on the right metrics and establish smart goals.

Requirements
- Basic understanding of Digital Marketing
- Willingness to act today and build innovative data-driven digital media campaigns that bring results.

Target Audience
- Social Media Coordinators, Marketing Executives, Digital Marketing Managers, Digital Marketing Assistants, Community builders, Digital Marketing Executives, Bloggers, Digital Marketing Consultants
- Startup founders, Entrepreneurs, Students who are looking to make a career in Digital Marketing.


Event Language: English
Maximum persons attending: 5 people. 
The price includes coffee and lunch in a nearby restaurant from the event location. 

Workshop Duration & Program
9.00 – 10.00 Growth Marketing Basics + Growth Mindset
10.00 – 11.00 The Growth Marketing Funnel: AAARR and the 5-step Experimentation Process
11.00 – 12.00 The Growth Marketing Funnel via Case Studies
12.00 – 13.00 Finding your unique Growth Marketing Funnel
13.00 – 14.30 Lunch + Networking
14.30 – 15.30 Growth Marketing Tools and Resources
15.30 – 19.00 Working to your project to create your growth marketing strategy

Panis Pieri – the trainer
Founder & Chief Growth Marketeer of RiseTech Media

Panis has 15+ years multidisciplinary hands-on experience in growth marketing, digital marketing and media, startups, innovation and technology.

He has been actively involved in 100+ international and local digital media projects in various industries like Forex, Investment, Digital Media, Real Estate, Ecommerce, Sports and Employment. As a growth marketer, he has gained experience working for various local and international startups and big corporations. He has successfully managed million-dollar digital media campaigns through major search engines like Google, Yandex and other social media platforms.

Currently, he is the founder of the international growth marketing agency RiseTech Media. Founded in 2015 RiseTech Media is a growth marketing agency made in sunny Cyprus. RiseTech empowers startups, corporations, brands, NGOs and assist them to reach their targeted audience via data-driven digital marketing tactics. Furthermore, #teamRiseTech organised, co-organised, curated technology events such as community meetups, networking, hackathons, summits with guests from Facebook, Google, Revolut and hundreds of people attending. #RiseTechEvents is running theme hackathons, the Startup Europe Week Limassol, the #DisruptionTalks monthly startup gatherings, the #FailOpenMic networking events and the Cyprus Tech Summit.

You can find Panis blogging via RiseTech Media startup blog at DisruptEurope.eu and other publications.

His message ”Keep innovating and digitally disrupting the world by generating positive social change.”

Connect with Panis at www.panispieri.com