Hartford InsurTech Hackathon: Gamification in Insurance

Our first hackathon is just around the corner! The theme is Gamification in Insurance. We create these events to help solve the most prevalent challenges that our corporate partners are facing in the insurance industry today whilst showcasing some of your most innovative tech solutions.

Come along to join and collaborate with other participants of various backgrounds: business developers, ideators, coders, designers to use your expertise to create customer-driven solutions that may redefine the future of the insurance industry. It will be 48 hours of brainstorming, prototyping, customer validating and inventing culminating in cash prizes for the winners!

What is gamification?

Gamification involves the use of game techniques and elements to influence the behaviors of individuals. The use cases are many and diverse, but most involve prizes and points, competition and/or teamwork and scorekeeping to motivate people to meet specific goals.

Why is gamification important to insurance?

Gamification is a useful practice to engage customers, establish or strengthen brands, educate and train customers and staff, and motivate people to act. Gamification has many customer facing applications, including encouraging customer engagement and improving insurers' relationships with their customers. In addition, it can facilitate customized risk assessment and pricing, and, internally, help insurers encourage boosting sales and service performance.

Benefits & Success Story

Very often, our corporate insurance partners continue to work with individuals and teams that solve their problem statements. Read about one of hackathon success stories from Startupbootcamp InsurTech in London.

Tasks

At the start of the event, you will form a team and then work one on one of the challenges provided by our corporate partners for 48 hours.  The event will conclude with presentations from each team in front of a panel of judges, made of people from our corporate partners.

Challenges

To give you a little hint of what to expect, here are few challenges we got from Partners for Hackathon in London: 

Challenge 1 (Product Development)
Create a solution that would be able to improve customer behaviour/loyalty through gamification (i.e. driving score), and deduce an individual assessment in real time with this “connected” behavior.

Challenge 2 (Sales & Marketing)
Gamify (using robo-advice) the quote process that allows the insurers to get the same amount of data, supports the clients whilst fully complying with consumer protection regulations in order to strengthen client management efforts and makes it interesting for the customers.

Challenge 3 (Underwriting & Risk Management)
Use gamification in the underwriting process to build a risk assessment user interface that is user friendly/structured and could identify potential fraud.

What are the winning categories?

- Best Overall Concept

- Runner Up

- Best Technical solution

Prizes

The best possible prizes are cash prizes! Come back soon to find out more.  

FAQs

Who can attend?

Anyone with an interest in our theme! This includes coders, designers, developers, mentors, and observers.

Can I attend if I haven't attended a Hackathon before?

Yes, you most certainly can.

How big can a team be?

Teams can range from one team member to a maximum of 5 people.

What will be provided?

• Wifi

• Sockets

NOTE: We do NOT provide laptops or computers.

Who owns my project and IP?

The individual/group who develops the project is the owner of the project and IP.

Can I stay overnight?

You can stay and work as long as you need, but you still have to secure your sleeping arrangements, we're working on a deal with few hotels to make it easier for you. 

Do I need to bring breakfast/lunch/dinner?

No! There will be plenty of food and drinks throughout the whole weekend. We've got this covered.

But I have a specific dietary requirement...

Not to worry. We will try and accommodate everyone. However do contact: arek@hartfordinsurtechhub.com to let him know of your dietary requirements so we can organize accordingly.

Can I start my project on the challenges beforehand?

No. To keep everything fair, all work must be performed during the Hackathon.

Where can I contact the organizer with any questions?

If you have any questions, please e-mail arek@hartfordinsurtechhub.com

Hartford InsurTech Partners

Global Partners

Enablement Partners