Health 2.0 NC Triangle with Launch Chapel Hill, UNC & Smart Link Mobile

William Simpson is a team-oriented business leader with demonstrated ability to provide necessary strategic business planning and relationship management to move organizations, products, and services to the next level. As Director of Sales and Business Development of a global mission critical enterprise healthcare IT solutions company, Mr. Simpson was responsible for the company’s information and strategic planning requirements. When co-founding an integrated payment and records healthcare system, he developed the first financial services healthcare fiscal intermediary payment compliance tool in the nation.

Simpson’s advance into the healthcare marketplace started with the formation of an EBR Foundation (of which he holds a board seat) endowment held at Duke University Hospital offering educational materials to care givers of diabetic patients. Simpson holds a non-fiduciary board position on an auxiliary Heart Board at Duke University Medical Center (RET) and is a member of NCMGM, NCHICA, and HIMSS. Simpson is also a member of the US Equestrian Federation’s Safety Committee focusing on high performance improvement of the equine sport. Simpson brings his adaptive style of blending relationship management with bottom-line day-to-day activities to Smartlink.

Chris Lynch is Managing Director for Smartlink Mobile. He has worked in the implantable medical device industry for 18 years and most recently was Senior Regional Sales Manager for Boston Scientific’s Cardiac Rhythm Management division. Prior to that Chris held positions as Market Development Manager and Manager of Corporate Accounts for Guidant Corporation, a company acquired by Boston Scientific. He has also worked for medical device companies Schneider Peripheral and US Surgical.

Chris has 23 years of experience in sales, leadership, contracting, market development, major account management, strategy development, recruitment and development, P&L responsibility, and new product launches. He has extensive experience working with Electrophysiologists, Interventional Cardiologists, Cardiac and Vascular Surgeons, Radiologists, Pulmonologists, Endoscopists, and healthcare administrators. Chris holds a BS degree in Marketing from the University of Florida, and recently received his MBA from Duke University Fuqua School of Business’s Global Executive Program.