Raising the bar: Communicating sustainability & circular economy effectively

The right time, the right place, the right message

Consumers as well as governments around the world are demanding more sustainable business practices. In the coming months and years there will be more legislation, public pressure and media attention on these issues. An increasing number of the world’s biggest companies are also insisting that their suppliers follow strict sustainability standards – this directly affects the core of Scotland’s economy – small and medium businesses.

Communications professionals and agencies are increasingly tasked with communicating about sustainability-related issues. From workers rights in clothing factories to sustainable fishing, from water scarcity to renewable energy, these issues are mainstream concerns. They are complex and communicating them inaccurately or without real understanding is risky.

We can communicate sustainability better

Communications and marketing can be the strategic lead for the way a business or organisation uses sustainability to grow its brand, increase profits, engage consumers and demand loyalty. Do you want to be at the forefront of the transition to Scotland's circular, sustainable and low carbon economy? Take the lead and join us for a hands-on workshop and mini-hackathon where we’ll ask how we can deliver better comms for a real business and unlock the potential of selling sustainability.

In partnership with PRCA Scotland, Mackie's of Scotland and Big Sky Communications

Well-known Scottish dairy business Mackie’s will set the scene and present a sustainability-related scenario that’s live for them. Attendees from the PR, marketing, business and public sectors will then roll up their sleeves and gain practical experience through an ensuing ‘hackathon,’ where we'll work in teams to develop a campaign idea to be judged by a dragons’ den panel of leading business, communications and sustainability players.

Potential 'dragons' include Martin Valenti (SEPA), John Glen (Buccleuch Estates), Beth Nicol (Citypress Scotland), Martin Grey (Viridor/Pennon Group), Andy Griffiths (Nestle), Laura Sutherland (Aura PR).

Who should attend

This event is aimed primarily at those who work in communications, PR and marketing either at agencies or in-house in local and national government, business and the third sector. Others who would benefit from attending, and whose contributions would be valuable, include technical sustainability specialists, creatives, those working in organisations with a sustainability focus and sustainability/communications PhDs and post-docs.

A full agenda with panel speakers and dragons will be available shortly. If you have any questions or are not sure if you should attend please get in touch with us at communications@2020climategroup.org.uk

Banner image: ©iStock.com/choness